Sunday, February 8, 2009

San Francisco Fancy Food Show 2009

This past January I had the opportunity, well, $35 gave me the opportunity, to participate in the San Francisco Fancy Food Show. For those of you who don't know, I work in the commercial real estate industry and blog just for my love of all things food. Going to the Fancy Food Show was a totally new experience from all angles. The food industry is HUGE, electrifying and inspirational. For someone who thought they were obsessed with food, this was an eye opener! Or should I say, a realization that maybe I am not that crazy.

Henry of Henry's Olives, a new foodie friend that is the brother of my dad's good friend Murray, met up with me along with his friend Tom (that was a mouth full). Both were there to network and investigate as I was just there to troll the aisles and observe... and eat. There were famous chefs, major international corporations, new products galore, and Ina Garten. Yes, Ina Garten, my favorite person in the entire world - when put in food context.

A couple of highlights were:
  • My first absolutely amazing cappuccino that was made by the San Diego coffee roasting company Cafe Calabria. Served in a porcelain cup, every sip was satiny and smooth. They are definitely committed to roasting as if it were a "Culinary Art".
  • The peanut butter creations by P.B. Loco. This redefines eating peanut butter out of the jar. They have flavor combinations that range from Sumatra Cinnamon and Raisin to Chocolate Chip Cookie Dough. P.B. Loco is all natural, so the guilt of eating out of the jar is somewhat removed. I can't wait to find this product in San Francisco!
  • The awesomeness that is developing in the natural foods world: an obvious collaboration of natural and organic products with socially responsible endeavors. Not only are foodie entrepreneurs committed to local and organic food but they are combining these efforts with their commitment to social responsibility. Some of my favorite companies are HonestTea and SweetRiot Chocolates.
Oh and one more thing, I met Ina Garten!!!

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